Resources Library by ANA

Media consumption: Product consumption nexus

The media planning process traditionally uses data on media habits of a target group defined in terms of broad demographic variables to make decisions about the media mix and specific vehicles that are relevant to a brand. Media mix decisions are...

Catalogue: Seminar 1994: From Door-To-Door To Satellite

Authors: Praveen Tripathi, Duraiswami Sriram

June 15, 1994

Media research in segmented markets

The ACTS research technique is part of a new telephony revolution which has made a host of new services available to the population. At the heart of these new phone services are powerful and versatile computers capable of answering huge numbers of...

Catalogue: Seminar 1994: From Door-To-Door To Satellite

Authors: Mike Cooke, Julian Pounds

June 15, 1994

Telebersaglio

In Italy Television is an extremely important medium used both for mass and non-mass products. However the socio-demographic segments most struck by TV are always the same: the elderly, low income classes, i.e. often the segments which are less...

Catalogue: Seminar 1994: From Door-To-Door To Satellite

Author: Eugenio Bona

June 15, 1994

Dissecting the media multiplier

The idea that a combination of print and television makes an advertising budget work harder than does television on its own has been well supported by a number of research studies in recent years. These research studies were drawn together under the...

Catalogue: Seminar 1994: From Door-To-Door To Satellite

Author: Alan Smith

June 15, 1994

Media observer

This paper first discusses the theory of measuring the returns on media investment, as well as some of the problems which arise when one wants to use it practically. Then, we present Media Observer, a tool developped by The Media Partnership Research...

Catalogue: Seminar 1994: From Door-To-Door To Satellite

Authors: Jean-Louis Laborie, François Charton

June 15, 1994

State of the art multi media index

The Danish Multi Media Index (DMMI) contains a wealth of information on all important aspects of media published in Denmark. This paper describes the methods of the measurements conducted for the individual types of media as well as the highly...

Catalogue: Seminar 1994: From Door-To-Door To Satellite

Authors: Simon Ortmann Nielsen, Søren A. Bronée

Company: Nielsen

June 15, 1994

The new French magazine survey

The present paper explains why the French press decided to create a new readership measurement tool. It discusses the technical and political reasons behind the change in the screen, the choice of vertical questioning, the introduction of a question...

Catalogue: Seminar 1994: From Door-To-Door To Satellite

Author: Jean-Louis Marx

June 15, 1994

Audience reaction as a tool for planning

This paper describes the Radio Opinion Monitor (ROM) which is used by the BBC to monitor audience reaction to network radio in the UK. The BBC has measured audience reaction to its services for many years and ROM is a new vehicle which has been...

Catalogue: Seminar 1994: From Door-To-Door To Satellite

Authors: Tony Wearn, Richard Windle

Company: British Broadcasting Corporation (BBC)

June 15, 1994

Radio audiences

This paper sets out to: Compare the published radio audience figures for a wide range of countries in Western Europe, as generated by their national audience measurement systems. Look for any systematic differences in the figures being reported by...

Catalogue: Seminar 1994: From Door-To-Door To Satellite

Author: Peter Menneer

Company: British Broadcasting Corporation (BBC)

June 15, 1994